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Common help topics: Stores builder, Ad campaign attribution, Choose which products to advertise

Support Center Homepage

Before you begin

Start here to learn the basics.

Account management

Account and contributor settings support.

Billing and payments

Help with billing, payment methods, and taxes.

Learn by product

Explore Amazon advertising products.

Manage campaigns

Learn how to build, launch, and measure campaigns.

Optimize campaigns

Ideas to improve campaign performance.

Rules and policies

Ad policies, guidance, and brand rules.

Quick guides

Step-by-step overviews of essential processes.

Troubleshooting

Easily uncover and resolve account and campaign issues.

More ways to learn

Check out our library of videos and e-learning material to expand your Amazon Ads knowledge.

Find Your Advertising Campaigns

Understand the hierarchy of an Amazon Ads campaign and learn how to locate information about your campaign such as creative mocks, campaign status, active keywords, advertised products, and search terms.

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Find Your Advertising Campaigns

10 Resolving Payment Failure

How to update your payment method and troubleshoot common causes of payment failure and account suspension.

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Resolving payment failure

22 Manager Account

How to log in to a manager account and navigate available dashboards including performance insights and billing details.

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How to use a manager account

37 Understanding Keywords

Understand how keywords match with customer shopping queries to highlight your products in shopping results.

Available multi-language captions are best viewed in the Google Chrome browser.

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Understanding Keywords

58 Budget Optimization

How to access reporting in the campaign manager to help you optimize your campaign’s budget based on current and historical performance.

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How to optimize your budget

31 How to add sub-pages to your Store

How to add pages and subpages to your Store in the Store Builder to help customers explore your brand.

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How to add sub-pages to your Store

49 How to adjust your SP keyword bids

How to view the keywords you've already added to your manual targeting campaign, view performance metrics, and adjust the amount you’re bidding.

Available multi-language captions are best viewed in the Google Chrome browser.

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Review and adjust keyword bids

54 Easily Launch Ads in Multiple Countries

How to use the multicounty campaign creation and copy features to launch campaigns in several countries simultaneously.

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Easily launch ads in multiple countries

Foundations of digital advertising

Understand the basics of digital advertising, including how a digital ad is created and displayed to shoppers. Learn about common terms, features, and metrics that you can use to start creating and optimizing campaigns.

Introduction to Amazon Advertising

Learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Reach customers with ad types and channels

Learn about the different ad types available with Amazon Ads and how different ad types can help you achieve business goals.

Build campaigns to achieve your business goals

Learn how to set up a campaign and choose the right ASINs and ad types to meet your goals.

Optimize your product pages for advertising

Learn how to help set your Sponsored Brands campaigns up for success, and understand how to evaluate and troubleshoot campaign performance.

Promote and optimize your store

Understand methods for promoting your Store through organic and paid traffic. Learn how to develop a campaign strategy and optimize based on Store insights.

Optimize your Sponsored Display campaign

Learn how to measure campaign performance and understand metrics related to bidding optimization. Explore how to leverage ad creative tactics to understand your audiences.

Optimize your Sponsored Brands campaign

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