Amazon DSP

Reach your audiences at scale wherever they are—on Amazon sites and across the web.

What is Amazon DSP?

Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publishing partners and third-party exchanges.

Why Amazon DSP?

Exclusive audience access

Use exclusive Amazon audiences to reach your ideal audience on and off Amazon.

Unique, high-quality inventory

Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.

Brand safeguards

We use both our own and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.

How to get started

You can choose how to manage your campaigns—either by working with our campaign management services or managing them yourself. Contact our Amazon ad consultants to learn more about programmatic video and display campaigns.


Are you an agency or business with an Amazon DSP account (formerly Amazon Advertising Platform, or AAP)? Sign in.