Sponsored Display enables you to quickly—in just a few clicks–set up display campaigns that run on Amazon. Simply select your audience, set your bid and daily budget, choose your product to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including product image, pricing, badging, and star rating provide helpful product information to inform buying decisions. Ads link back to your product detail page, making it easy for customers to browse or buy.
Sponsored Display uses automation and machine learning to optimize your campaigns. Bids automatically adjust based on likelihood of conversion, while still allowing you to change your bid or pause your campaign. Bid controls will automatically decrease your bid if it is not necessary to bid at a higher level to convert to sale.
How to get started
1
Select your targeting strategy (audience or product).
2
Set your bid and daily budget.
3
Choose the product you’d like to promote.
4
Your ad is automatically created and will appear on Amazon.
Who can use Sponsored Display?
Sponsored Display is available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Products must be in one or more eligible categories in order to advertise.
How Sponsored Display works
Reach the right audiences for your business
Audiences are automatically created based on relevant Amazon shopping activities to help you achieve your business objectives.
Maximise impact with minimal effort
Without extensive resources you can promote your full product catalog with creatives that are customizable, auto-generated and then optimized for conversion.
Support your business objectives
Sponsored Display helps businesses large and small meet their goals, from product awareness to consideration and conversion.
Frequently asked questions
Reach audiences who showed interest in categories related to your promoted product. You can also engage relevant audiences by targeting specific detail pages of products or categories on Amazon.
Your ads may appear on Amazon on desktop, mobile sites and apps.
| Audiences or product targeting selected | Description | Ad placement |
|---|---|---|
| Interests* | Engage audiences whose shopping activities on Amazon demonstrate interests in product categories related to your promoted product. | On product detail pages or other product-related pages |
| Products | Target specific products on Amazon that are similar or complementary to your promoted product. | On product detail pages or other product-related pages |
| Categories | Target product categories on Amazon that are similar or complementary to your promoted product. | On product detail pages or other product-related pages |
*Available for vendors only.
Sponsored Display uses browsing and buying signals to automatically reach audiences who may be interested in your promoted product.
Sponsored Display ads are purchased on a cost-per-click (CPC) basis. CPC advertising is a type of paid advertising where ads display at no charge—ad impressions, or views, are free—and you’re charged only when a customer clicks your ad. There is no minimum ad investment required. Advertisers choose their daily bid and budget.
Sponsored Display can help you increase product awareness, consideration, and conversion by displaying your ad to shoppers on Amazon and linking back to your product detail page. Advertisers can use the same familiar campaign metrics available within our sponsored ads suite to understand campaign performance. Advertisers will soon see additional Amazon Advertising display metrics, such as detail page views, add to cart, and new-to-brand metrics, that demonstrate how Sponsored Display can further help grow your business.
Sponsored Display is available to professional sellers enrolled in Amazon Brand Registry, vendors and agencies with clients who sell products on Amazon.
