Promote your brand and products with your own multi-page Store on Amazon for free.

This video features campaign performance for a US advertiser. Results seen here are not guaranteed in other marketplaces.

How to get started


Create pages for your products and categories using predesigned templates or drag-and-drop tiles.


Add videos, text, and images to tell your brand story and show your products in action.


Submit your Store for review. It will be reviewed within
72 hours.

Who can create a Store?

Creating a Store is free. Stores are available for sellers enrolled in the Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.

How Stores work

Showcase your brand story and products

Help shoppers discover your product portfolio and related products on Amazon.

Design your Store—no coding necessary

Use drag-and-drop tiles or predesigned templates to create a customized, multi-page Store, without writing a line of code.

Get your own web address

Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember Amazon URL.

Use Stores insights to optimize ad campaigns

Stores insights provide you with a powerful understanding of your Stores sales and traffic sources.

See what other brands have been building

Frequently asked questions

How do I enroll my brand?

You must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry. Only sellers must enroll in the Amazon Brand Registry—vendors do not need to enroll.

How can I measure the performance of my Store?

The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.

How much does a Store cost?

Creating a Store is free.