Advertising solutions for vendors

From sales to branding, ads to help you meet your goals

Promote your brand and products to millions of Amazon customers

Our sponsored ad solutions for Amazon vendors let you engage customers at every stage of their journey—from awareness to purchase and beyond. We offer a variety of ad products to help you develop an effective advertising strategy and achieve your business goals. You pay only when someone clicks your ads and can use detailed reporting to optimize campaign performance.

Icon of a shopping cart with continuous arrows

Grow brand awareness and engagement

Turn interest into loyalty—and drive conversions—by capturing your message and unique offerings.

Orange and grey megaphone

Boost sales and visibility

Drive awareness of new products in your lineup, promote seasonal items, or create more demand for your bestsellers.

Document with orange bar chart

Track results and optimize

Use our range of helpful tools and features—from bulk editing to account-level reporting—to build, monitor, and improve your ad campaigns.

Sponsored ads

We offer a variety of sponsored ad solutions for vendors:

Examples of Sponsored Products ads on desktop and mobile

Sponsored Products

Sponsored Products promote individual product listings and target customer search terms on Amazon. They are easy to create and appear within search results and on product detail pages.

Examples of Sponsored Brands ads on desktop and mobile

Sponsored Brands

Sponsored Brands feature products of your choice along with your logo and custom headline. They appear prominently in search results and drive traffic to a custom landing page or Store.

Examples of Product Display Ads on desktop and mobile

Product display ads

Product Display Ads maximize visibility of individual product listings and use product- or interest-based targeting. They appear in prominent places, like product detail pages.

These advertising solutions are available for Amazon vendors. Vendors sell their items directly to Amazon, who then sells them to customers. If you manage your products in Vendor Central, you are a vendor.

How to get started


Register using your Vendor Central account.


Choose an ad type and products to advertise.


Decide how much you’ll bid for clicks and set an overall budget.


Launch your campaign.